Our Heritage
MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.
In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers. .
![Paula Kent in black in white in front of original redken products.](/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display.jpg?w=425&rev=8d2aef301cd24c87bc6a3a4a6717c899&hash=9B5F8257ACB8DD346C9C319A4C2184DB 425w,/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display.jpg?w=600&rev=8d2aef301cd24c87bc6a3a4a6717c899&hash=429BAA497BA2479F381ADD1CD2789E33 600w,/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display.jpg?w=775&rev=8d2aef301cd24c87bc6a3a4a6717c899&hash=80CB2A2E71EC6D42FF950847DCEF6A0D 775w,/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display.jpg?w=965&rev=8d2aef301cd24c87bc6a3a4a6717c899&hash=E5308D1BA617ABBA2B737B37217B40EB 965w)
![Man in black and white holding Redken product.](/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display2.jpg?w=425&rev=559f89a1704f4d0ea542144b5769a373&hash=5CF5FDD474287C3F3C53D5722248672C 425w,/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display2.jpg?w=600&rev=559f89a1704f4d0ea542144b5769a373&hash=337E9283FE655CB27EFFC6F5FF010CD1 600w,/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display2.jpg?w=775&rev=559f89a1704f4d0ea542144b5769a373&hash=0CE7A6196F9F2A23DF589BACA4A9A5B6 775w,/-/media/project/loreal/brand-sites/matrix/emea/intra/blog-and-business-pages/redken-display2.jpg?w=965&rev=559f89a1704f4d0ea542144b5769a373&hash=50E84EF6B45D8B5F25EE66936647A8E2 965w)
“I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better,” he said.
The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.
Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including: Biolage, Oil Wonders, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.
Our Vision
Our commitment to minimize our impact on the planet, from our offices to our salon to our consumer's everyday life.Together we can make an impact. That is why we promise that each new formula launched will be cleaner, each packaging will be optimized in recycled plastic or less plastic, and each time we put merchandising out we should ask if we need it or can we recycle it.