Keep Me Vivid Shampoo

Gently cleanses to maintain vibrancy and protect fast-fading hair colours. Key Benefits of the Keep Me Vivid routine*: Milky high-foam lather, Gently cleanses hair, Maintains vibrancy of fast-fading colours, Help’s combat hair colour fading. *Keep Me Vivid Routine including shampoo and conditioner for vivid colour protection.

Shampoo colour-treated hair with Keep Me Vivid and rinse.

Apply Colour Lamination Spray on full head and wait 1 minute.

Layer on Keep Me Vivid Conditioner and thoroughly rinse.

Use the Keep Me Vivid Color Velvetizer before air-dry or blow-dry styling.